Portfolio

Writing

Blog posts for Candid insights

Data story · Candid insights

Candid's 2024 Nonprofit Compensation Report: Executive compensation is on the rise, but not for everyone

Benchmark data for staff and executive pay, plus trends like top-earning program areas and whose salaries are rising or falling.

Read the post ↗ Report launch · Candid blog

Bursting at the seams: Candid's largest nonprofit compensation report yet

A first look at the most complete source of nonprofit compensation data, built on executive salaries from Form 990 filings.

Read the post ↗ How-to · Candid blog

Launching a successful nonprofit communications campaign

A practical guide to planning and launching a campaign that gets the word out about mission-driven work.

Read the post ↗

Social media

Data carousels

First slide of the Mission over myth carousel: Nonprofit funding is more than just donations.
2026

Mission over myth: earned income

A myth-vs-fact series on earned income, which makes up over 70% of nonprofit revenue. It ends with what nonprofits should and shouldn't do about the myth.

PDF ↗ LinkedIn ↗ Instagram ↗

First slide of the civic education carousel: Most donors expect nonprofits to educate the public on voting and elections.
2026

Donors want nonprofits to get out the vote

Results from a 2026 M+R donor survey, one finding per slide, followed by ways nonprofits can support voter education.

PDF ↗ LinkedIn ↗ Instagram ↗

Campaign collateral

Demographics via Candid flyers

Demographics via Candid flyer for nonprofit contributors.
One-pager · Nonprofit audience

Nonprofit contributors

Shows nonprofits how to share demographic data once, through their Candid profile, instead of filling out the same request for every funder.

View PDF ↗ Demographics via Candid flyer inviting funders to become a champion.
One-pager · Funder audience

Become a champion

The version of the same campaign for funders. The campaign recruited nearly 200 partners.

View PDF ↗

Email

Candid insights newsletter

I owned strategy, content, segmentation, testing, and deployment for Candid's biweekly newsletter to over 500,000 subscribers, reaching a 40% open rate and doubling click-through from 1% to 2%.

May 2026

Setting the record straight on nonprofit funding

Why stale financials make donors suspicious, plus a featured chart on how revenue mix differs between large and small nonprofits.

June 2026

Retaining funders beats chasing new ones

Why keeping current funders pays off more than chasing new ones, with a chart showing Gen Z gave at a higher rate than any other generation.