Parshya Kavoosi

Digital communications & marketing manager

Richmond, VA parshya.kavoosi@gmail.com ↗ LinkedIn ↗

About

I'm passionate about coming up with creative solutions that make an impact across my organization and the sector as a whole.

With over six years of nonprofit experience, I've gone from executing marketing and communications strategies to driving them from beginning to end. At Candid, that meant running the website, the biweekly newsletter, and SEO for the blog.

Experience

Candid

Full-time · Remote · 6 yrs 7 mos

Jan 2020 – Jul 2026

Senior Communications Specialist

Jan 2025 – Jul 2026

  • Led the cross-functional launch of the new candid.org, partnering across divisions on new pages, content updates, and user experience, growing website users 75% within six months.
  • Owned email strategy, content, segmentation, testing, and deployment for the biweekly newsletter to 500K+ subscribers, reaching a 40% open rate and doubling click-through from 1% to 2%.
  • Directed SEO strategy for Candid's blog, from keyword research to on-page optimization and performance monitoring, growing blog users 200%.

Brand Campaigns Specialist

Jul 2022 – Dec 2024

  • Created social media messaging and designed content that translated complex topics into accessible information, lifting LinkedIn engagement 50%.
  • Managed the multichannel strategy for the national Demographics via Candid campaign across email, social, and content marketing, recruiting nearly 200 partners.
  • Led planning, content, promotion, and logistics for three or four webinars a year, each drawing 500+ registrants.

Marketing Specialist

Aug 2021 – Jun 2022

  • Managed Candid's client-facing third-party email marketing program, generating $30,000 a month in revenue.
  • Drove a national social media campaign on digital storytelling that brought in 5 to 10 new community partners a month.
  • Led integrated paid social and digital campaigns for Candid's digital learning tools and global portals, raising average monthly web visits 20%.

Digital Marketing Associate

Jan 2020 – Jul 2021

  • Executed a multi-channel brand awareness campaign that brought 45,000+ new users to candid.org.
  • Used Google Analytics and Google Search Console data to optimize Candid's web properties, growing monthly active users 15%.

University of Maryland, Robert H. Smith School of Business

Internship · Hybrid · 7 mos

Jan 2019 – Jul 2019

Digital Marketing Intern, Center for Social Value Creation

  • Promoted the center's opportunities and raised its visibility in the business community by designing its heavily read newsletter and managing all of its social media accounts.

WeddingWire

Now The Knot Worldwide

Part-time · Remote · 1 yr 4 mos

Jan 2018 – Apr 2019

Content Creator

  • Wrote 30 professional descriptions a week for wedding vendors so they could promote themselves on WeddingWire and reach couples in the middle of planning their weddings.

WMUC Radio

University of Maryland

Seasonal · On-site · 3 yrs 5 mos

Jan 2016 – May 2019

Radio DJ & Music Critic

  • Hosted a weekly, hour-long informative radio show exploring music from cultural influences on hip hop to one-hit wonders.

Core capabilities

  • Content marketing
  • Website management
  • SEO strategy
  • Campaign strategy
  • Graphic design
  • Email marketing
  • Social media strategy
  • Webinars & events

Platforms & tools

  • Salesforce Marketing Cloud
  • WordPress
  • Google Analytics
  • Google Search Console
  • Google Ads
  • Meta Ads Manager
  • LinkedIn Campaign Manager
  • Semrush
  • Canva
  • HubSpot
  • Jira
  • Asana

Education

B.S. in Marketing and International Business
Robert H. Smith School of Business, University of Maryland